AIM Removals
For over five years, AIM Removals has worked with Compare My Move to generate leads and grow their business. During this time, they have seen an impressive 60-70% conversion rate from customers they have personally spoken with.
We caught up with Michael Ackroyd, one of the Directors at AIM Removals, to learn how Compare My Move helped them grow into a successful company.
Who are AIM Removals?
AIM Removals is a family-run business based in Leeds and focuses on delivering excellent customer satisfaction. With over 235 five-star reviews, movers have praised their customer service, clear communication, professional manner and tailored approach.
The company prides itself on providing a stress-free and fully insured removal service with the refreshing mindset that each client is as important as the next.
Why did you join Compare My Move?
AIM Removals joined Compare My Move in 2020 when their business had just been set up. As a start-up company, they understood the importance of building up trust with customers through exposure, reviews and recommendations.
Building a removals company without industry experience is tough, but AIM Removals quickly grew thanks to a steady stream of high-quality leads from Compare My Move. This proved to be more effective than traditional advertising.
They decided that partnering with a trusted lead generation website would help them receive a higher quality of leads and broaden their customer reach.
“The constant is always the standard of the quotes.”
AIM Removals
What made Compare My Move stand out?
As one of the leading lead generation sites on Google, Compare My Move was a trusted and recognised option for AIM Removals. They valued our strong online presence, which helped customers find them easily.
Michael said our partnership model stood out because a partnership is formed, and they "always get a lot of good leads from [us]".
They found everything easy with Compare My Move, including the simple sign-up process and lead conversion.
How have the leads helped AIM Removals?
The leads helped the company build a strong client base without chasing work, especially when they were a new company.
With consistently high-quality enquiries, around 90% of AIM Removals’ business now comes through Compare My Move.
How does AIM Removals work their leads?
Michael explains that AIM Removals closely monitors new leads and calls them straight away, stressing the need to “strike first” before customers become fatigued by multiple quotes. He finds the lead information from Compare My Move clear and easy to use.
What sets AIM Removals apart is that Michael personally visits each customer to provide a tailored quote rather than doing this over the phone or email. This face-to-face approach builds trust, rapport and reassures customers in unfamiliar territory about who will complete their move.
Customer service is their priority, and they always explain their moving process to customers, which is reflected in their five-star reviews.
“You want us to be successful.”
Michael expressed that the Compare My Move team always champions AIM Removals.
Do you have any examples of particularly positive experiences through our leads?
Michael highlighted that the company has had many positive experiences, particularly with helping elderly or vulnerable customers enjoy a stress-free move. Customers are always grateful for their help, and Michael and his team find this the most rewarding part of the job.
Do the reviews you receive help?
Michael said the positive reviews from Compare My Move customers have been invaluable for building trust and winning new clients.
Potential customers can read previous reviews on their Partner Page, which will help them feel confident that they are making the right choice in choosing AIM Removals before even receiving a quote.
How would you summarise your experience with Compare My Move?
To summarise their experience with Compare My Move, Michael emphasised that Compare My Move has continued to be an invaluable lead generation source for AIM Removals. He also explained how every job from our leads has been a “success story”.
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