W&P Legal

"I went from deeply sceptical to a convert. Now, I can't imagine we would ever move away from using your leads."

Nick, Founder & Director, W&P Legal

At a Glance

Starting as a Sceptic

Nick runs a probate-focused legal practice just outside Peterborough. His firm competes on trust, responsiveness, and client care. Not on being the cheapest.

Nick's scepticism wasn't unfounded. With most lead providers, enquiries go to large numbers of firms. The fastest or cheapest response often wins. That model doesn't work for service-led businesses.

When Nick eventually came back to the conversation 18 months later, he needed to see something different: leads that were limited, relevant, and gave his firm a genuine chance to win work based on quality rather than price.

What W&P Legal Needed

Nick's firm wasn't looking for occasional spikes in enquiries. They needed a consistent, predictable supply of probate leads they could plan around.

And as the business grew, they needed a lead source that could scale with them: adding new consultants and expanding into new regions without starting from scratch each time.

Compare My Move delivered that consistency from day one. And when Nick's firm recently brought on a new self-employed consultant in Liverpool, they simply switched on the region, with the confidence that leads will start coming within a day.

How Compare My Move Is Different

Nick's biggest fear was that buying leads would turn into a price war: whoever responded fastest and quoted cheapest would win. With most lead providers, that's exactly what happens.

Compare My Move works differently.

Limited competition

Most of W&P Legal’s leads are shared with just two or three other firms. Even at peak demand, leads are capped at a maximum of six partners.

Clients aren't bombarded with options. They receive a shortlist, which means firms compete on service and trust, not just price.

"My biggest fear at the start was it was just going to be a race to the bottom in terms of price. And actually it hasn't proved to be the case. People are looking for service, they're looking for a company that they can work with and they can trust."

Precise geographic targeting

Choose exactly which areas you want to receive leads from. No paying for enquiries you can't service. As Nick put it: 

"The ability to pick and choose what we wanted and from where."

High-quality leads with useful detail

Every lead comes with enough context to start a meaningful conversation:

"It gives us a starting point. We're not going in stone cold."

Full Control Through Lead Manager

Lead Manager is your online account where you control your leads. Choose your coverage areas, adjust capacity, pause when you're full, and expand into new regions. No calls to support. Changes take effect immediately.

Getting Started

Getting started with Compare My Move is straightforward. Partners are supported through setup and can be live and receiving leads within days.

"You held our hands all the way. We were onboarded smoothly and quickly."

Nick, Founder & Director

The Results

Nick's firm uses introducers, self-employed referrers, and other lead generation channels. Compare My Move outperforms them all.

"The return on investment that we get from Compare My Move leads is probably the best of any of the lead sources that we use. Be that introducers, be that self-employed referrers, be that other lead generation mechanisms. Our ROI with you is better than anybody else."

The leads aren't casual enquiries either. One enquiry involved a probate case where a deceased client’s veterinary practice, employing 20 to 30 staff, had its accounts frozen by the bank. It was urgent, complex work and exactly the kind of case that delivers strong ROI.

The Verdict

Nick started sceptical. Eighteen months passed between his first conversation with Compare My Move and signing up. He needed to be sure the model would support his firm's approach, not undermine it. It did.

Here's how he sums up his time with us so far: